For millennials, organ donation isn’t top of mind. To spur registration, we needed to relate it to something that is. Since they’re always looking for unique life enriching experiences – bucket list items – we wanted to make organ donation one of them. Our idea was to “own” the millennial term #bucketlist on Google and in social media to get them to add saving a life to theirs.

ADCC 2014 Silver – Interactive media – Public Service
ADCC 2014 Merit – Interactive meda – Education & Information
Webby Awards Honoree – Social: Public Service & Activism

CW: Gessica Marcus
AD: Iva Prkacin
CD: Joseph Bonnici
ACD: Hayes Steinberg/Chris Harrison

Case study

Streeter video